Archive
The Be Woke.Vote website, 2018 to 2022
Be Woke.Vote was the nonpartisan get-out-the-vote platform cofounded by Robert F. Smith, Deon Taylor and Darrick Angelone. It launched for the 2018 midterms with conversation series made for the platforms young voters already use, and it ran through 2022. AONE Creative conceived Be Woke.Vote with Robert F. Smith and Deon Taylor at its founding, created its entire digital brand, and designed, built and ran this website. It is kept here as it ran, so the series, the voter tools and the 2020 campaign pages read as they did then.
- 2018 to 2022Launched for the 2018 midterms
- 5 seriesFrom The Messy Truth to The Beat DC
- 4 Webby honorsFrom 2019 to 2022
- 2021 Webby HonoreeFor this website, in Activism
What AONE Creative did
Concept and creative direction
AONE Creative conceived Be Woke.Vote with Robert F. Smith and Deon Taylor at its founding. Darrick Angelone, a cofounder, was its creative director.
The digital brand
AONE created the entire Be Woke.Vote digital brand at its founding.
The website and voter tools
AONE designed, built and ran this site: the series and episode pages and the voter tools for registering, voting by mail and finding a polling place.
Publishing, distribution and social
AONE published the series, ran their distribution across YouTube, the podcast platforms and social, and ran the Be Woke.Vote channels on Instagram, Facebook, Twitter and YouTube.
The 2020 campaign
For 2020, AONE ran the website and its e-shop, the campaign creative and the publishing.
Paid media
AONE ran the paid media campaigns for 2018 and 2020: more than $3 million in paid media across the two election cycles.
The series
The Messy Truth with Van Jones
2018 and 2019. Van Jones sat down with Jamie Foxx, Kim Kardashian, will.i.am, Chelsea Handler, Michael Ealy and more on why voting matters.
Roland Martin Unfiltered
2018 and 2019. Roland Martin talked power, history and the ballot with Congresswoman Maxine Waters, Dr. James Lawson, Chuck D, Erika Alexander, Erica Ash and more.
Tiny Talks
2019. Short conversations with Tami Roman and Jose Guapo.
The Truth
2020. Eighteen artists, hosts and influencers, each seated alone under a single light, on the state of the country, among them Big Boy, Trey Songz, Saint JHN, Terrence J and Justine Skye.
Tiffany D. Cross and The Beat DC
2020. The political journalist broke down the 2020 election for young and first-time voters, with guests including Pete Buttigieg, Cory Booker, Tichina Arnold, Uncle Luke, Sybrina Fulton and Danni Washington.
Black History in Two Minutes (or so)
From 2019. Henry Louis Gates Jr.’s short histories of the African American experience, which AONE Creative distributed. Its original website has its own archive.
Webby honors
Credits
- Cofounders
- Robert F. Smith, Deon Taylor and Darrick Angelone
- Executive producer
- Robert F. Smith
- Creative director
- Darrick Angelone, AONE Creative
- Concept
- AONE Creative with Robert F. Smith and Deon Taylor
- Digital brand, website and distribution
- AONE Creative LLC
Each episode page carries its own credits as they ran.
Work with AONE Creative
Campaign Digital
Digital for political campaigns and causes: websites, video series, social and paid media.
Podcast Production and Hosting
Video and audio podcasts produced, published and distributed on every platform.
Media Buying
Ad buys and delivery across digital, social, cable TV and radio.
Web Platforms
Custom, WordPress, Shopify and Wix sites, with care plans.